Head of Marketing

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Head of Marketing

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at Toch.ai
Location: Mumbai/Delhi (Currently work from home until further notice)
Job: Full-time

About the Company

At Toch.ai we are building the next generation of video automation. Our platform is a cloud-agnostic tool that processes video content using AI and ML technology into bite-sized content capsules that are ready to go to market in real-time. Our proprietary technology enables traditional media broadcasters and new-age streaming giants to drive more revenue to their businesses by increasing their audience engagement and amplifying their brand and sponsor messages. Our vision is to empower the end-user of our platform so that anyone with little or no experience of editing can become a master content creator.

Responsibilities

  1. Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
  2. Deploy successful marketing campaigns and own their implementation from ideation to execution.
  3. Experiment with a variety of organic and paid acquisition channels like content creation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
  4. Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
  5. Build strategic relationships and partner with key industry players, agencies and vendors.
  6. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  7. Oversee and approve marketing material, from website banners to hard copy brochures and case studies online and offline marketing channels.

Experience and Qualifications

1. 5-7 years of experience in marketing and building Martech solutions.

2. Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

3. Ability to build and manage digital marketing strategies, create thought leadership campaigns and juggle multiple projects simultaneously.

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