Content Marketing Manager

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Content Marketing Manager

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at Toch.ai
Location: India
Job: Full-time

About the Company

At Toch.ai we are building the next generation of video automation. Our platform is a cloud-agnostic tool that processes video content using AI and ML technology into bite-sized content capsules that are ready to go to market in real-time. Our proprietary technology enables traditional media broadcasters and new-age streaming giants to drive more revenue to their businesses by increasing their audience engagement and amplifying their brand and sponsor messages. Our vision is to empower the end-user of our platform so that anyone with little or no experience of editing can become a master content creator.

Responsibilities

  1. Orchestrating digital content strategies across all online platforms.
  2. Driving traffic and engagement that translates to sales and brand promotion.
  3. Managing a content marketing budget.
  4. Measuring the results of marketing activity to inform future marketing campaigns.
  5. Managing a team of writers, illustrators, and data analysts.
  6. Implementing SEO best practices.
  7. Knowing which platform different kinds of content are best suited to.
  8. Designing and implementing creative marketing strategies to disseminate content.

Experience and Qualifications

1. Bachelor's degree in marketing or related fieldwork experience for 3-5 years.

2. Experience with online community building.

3. Data-driven and highly analytical.

4. Proficiency with Google Analytics.

5. Proficiency with social media analytics.

6. Time management skills.

7. Excellent interpersonal skills.

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