Digital Marketing Specialist

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Digital Marketing Specialist

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at Toch.ai
Location: India
Job: Full-Time

About the Company

At Toch.ai we are building the next generation of video automation. Our platform is a cloud-agnostic tool that processes video content using AI and ML technology into bite-sized content capsules that are ready to go to market in real-time. Our proprietary technology enables traditional media broadcasters and new-age streaming giants to drive more revenue to their businesses by increasing their audience engagement and amplifying their brand and sponsor messages. Our vision is to empower the end-user of our platform so that anyone with little or no experience of editing can become a master content creator.

Responsibilities

1. Brainstorm new and creative growth strategies.

2. Plan, execute, and measure experiments and conversion tests.

3. Collaborate with internal teams to create landing pages and optimize user experience.

4. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Skills required:

1. SEO Fundamentals of SEO On-page & Off-page analysis & understanding Basic knowledge of SEO performance tools.

2. Google Analytics Understanding of GA (Analysis & measurement).

3. Social Media Content creation & platform management Social media analytics.

4. Paid Media Facebook, Google, Linkedin paid ads platform understanding Reporting & campaign structure.

Experience and Qualifications

Experience: 3-5 years

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